What are the values of Alpha Phi Alpha? This question should be asked whenever the question is posed as to whether or not an image or ideal is appropriate to be used as a representation of our beloved fraternity, its regions, and our individual chapters. The concept of brand management is something that should always be considered whenever an image, slogan, or creative logo will be placed for public viewing. This is even more important to consider in the current age of social media where anything can be seen by anyone at any time. It is vital that any image that your chapter may have designed or used, falls into line with the brand and vision of the fraternity.
To answer the original question, review any of the items/materials that you should have learned about during your journey to become an Alpha man, such as the mission statement, the aims, and even the fraternity’s national partnerships. The values of Alpha are very evident in each of these items.
What you do locally as a brother and as a chapter affects the brand of the fraternity on an international level.
NO RED OR BLOODY LETTERS FOR YOUR CHAPTER
You may ask why not? Or what’s wrong with red letters? The short answer to your question would be another question.
1. What are the values of Alpha Phi Alpha? Red/bloody letters are in no way a representation of any of the values of this fraternity.
2. What would the Jewels say about bloody chapters?
“I think we often lose many good men who might be excellent members of the fraternity because of the cliques and some of the methods used in many of the chapters.” – Jewel George Biddle Kelley, January 6, 1933
Alpha does not have chapters to divide the brotherhood but rather to organize us to better serve the mission of our fraternity. There is only one Alpha Phi Alpha. No chapter is greater than the other. Therefore, our individual separation of chapters does not matter and should not be displayed in public forums.
3. Why encourage an image or slogan that carries a negative connotation? Bloody Beta Omicron, Death Eta Eta, Gangsta Gamma Rho, Sadistic Sigma Sigma, and the Pimpin Paddling Powerful Pi Sigma are all names that carry negative connotations with them. What do we expect outsiders or partners to think when they do a Google search on a chapter and that is what they find? What would your future employer think?
4. The most important reason for not using red or bloody letters is that Alpha Phi Alpha is a non-hazing organization (See official statement on hazing
) Unless the bloody letters are somehow suggesting and reinforcing the image of Alpha men as distinguished gentlemen, men of distinction, and leaders in the community, they are not aligned with the mission of our fraternity and should not be promoted. By putting out the image of “bloody” chapters, you are only committing to the degradation of the image of positive intellectual Alpha men who greatly impact their communities, the way the Jewels intended Alpha to be viewed.
We should be constantly working to uphold the light of Alpha through our mission, developing leaders, promoting brotherhood and academic excellence, while providing service and advocacy for our communities. As Alpha men, we are in the business of making better men. Unless bloody letters are somehow helping that mission, they are unnecessary and should be stopped. Let us all continue to be a reflection of the best of Alpha as opposed to negativity.
Just in case you may say to yourself, “No one is really paying attention to what I do,” remember that the moment you chose to become an Alpha man was the moment that you also chose to be a representation of the long legacy of Alpha men who came before you as well as those who will come after you. The image and legacy of Alpha are truly in the hands of you, the individual brother, and chapters around the world. Someone is always watching what you do, so remember that you are indeed a gentlemen and a scholar and ensure that is the image that you reflect.